Thought email died a long time ago? Think again. Here’s why you may want to consider chatting with a knowledgeable, one-man email marketing agency in London (e.g. me) about your next campaign…
We're in a near-constant state of communication. From social media platforms to instant messaging apps and productivity tools, there’s now an array of ways to keep in touch with people. And we're often plugged into a combination of these services at any one time — having just looked at my phone, the last three apps I used were Twitter, WhatsApp, and Slack. Given the sheer number of newer, shinier alternatives, it would be easy to dismiss email as a relic. Who even bothers to check their inbox any more?!
Short answer: a LOT of people.
In a world where it can be hard to keep up with the relentless pace of tech innovation — even for those of us who try to stay in the loop — it's impressive that email still holds its own. After all, this is a form of communication that was invented in 1971. Its contemporaries include the TV detective show Columbo, the Ford Fiesta, and Elon Musk — two of which it's outlived. And yet it remains a staple in the marketing mix.
Why is that? Well, it's an incredibly cost-effective, highly targeted, and easily measurable marketing channel that can reach your audience directly in their inbox.
But don’t just take my word for it — here are 5 statistic-backed reasons why you should use email marketing for your next campaign. Is email marketing dead? Read on and judge for yourself.
Got a cross-channel marketing campaign coming up? Email should definitely be in the mix. Drop me an email at info@crgcreative.com to talk about your next project — as a one-man email marketing agency in London, I can help your business reach customer inboxes without breaking the bank.
Is email marketing dead? Here are 5 reasons why not…
1. Maximise your marketing ROI
Research by Omnisend shows that for every $1 businesses spent on email marketing in 2022, they got $40 back. That’s a staggering return compared to SEO marketing ($22.24 per $1 spent), keyword ads ($17) and SMS marketing ($10.51) and it's one of the reasons why there’s still so much investment in this channel.
2. Tap into an audience of billions
According to Statista, the number of email users worldwide is expected to grow to 4.6 billion by 2025 — that’s half the world’s population. So no matter what business you’re in, you can guarantee that an incredibly high percentage of your potential customers will have an inbox they’ll regularly monitor.
3. One in five users will see your message
According to Mailchimp’s 2022 email marketing benchmarks, the average open rate for email marketing is 21.33%, while the average click-through rate (CTR) is 2.62%. This means that one in five people who receive an email will actually open it, and one in 38 will click on a link within the email.
4. Emails live longer
Email marketing has a longer shelf life compared to other digital channels. When a social media post goes live, it's only a matter of time before it gets buried in the newsfeed. With email marketing, however, the message can sit in someone's inbox for days, so there’s a chance users will read and take action from it even after that initial 24-hour period.
5. The power of personalisation
Personalisation is powerful, and if your brand isn't doing it, you're missing out on potential customers. Want proof? A survey by Salesforce found that 84% of consumers said being treated like a person, not a number, is very important to winning their business. Meanwhile, SmarterHQ found that 70% of millennials hate receiving emails that aren't relevant to their interests.
Thankfully, email marketing is highly customisable and personalised. With segmentation, personalisation, and automation, you can send highly targeted messages to your audience that are relevant to their needs.
Looking for an email marketing agency in London?
If you're looking for an email marketing agency in London to help plan and manage your next campaign, CRG Creative is a smart alternative.
I’m a one-man band with 15+ years of email marketing experience and access to a network of talented freelancer friends who can assist in specialist areas. With low overheads compared to a larger email marketing agency in London, CRG Creative is a cost-effective option with no compromise on quality — we take our output seriously!
Drop us a line on info@crgcreative.com to see how we can effectively help you reach your target audience.